The story begins with a powerful urge suggested by society, an urge to get straight hair, an urge to be dignified by them, presentable enough to look professional and beautiful, … until we realised what that quest really meant : not loving the way our hair originally look, not loving the way half of the human beings of this planet look, not thinking we’re beautiful enough to appear to the world this way.
As we all learned to manage this complex and yet beautiful material, we learned to love ourselves more, to teach people around us to love us the way we really are. In Paris in 2012, Bilguissa Diallo and his long time friend Christophe Ravel founded Leydi Beauty of that wish, to contribute to make life and beauty easier to most people. Because we all deserve to seek beauty simply without sacrificing our health and self-esteem.
We are focused on results, simplicity of use and access to the product. They are based on natural ingredients, we manufacture them through great french laboratories that respect the latest european cosmetic legislation. We work hard to develop our ranges, network and allow our client to get good advice in our distribution network (hair salon, beauty shops, pharmacies).
If you recognize yourself in that description, we wish you enjoy our products
Leydi Beauty Team